In the last several years, “social” has gone from a college fad to become the fabric that connects the internet. And yet, even as it has taken over the wiring of the web, there is no established blueprint for what media companies should do with it. When my company Wetpaint began reinventing media for the social web last year, I went looking for the people who had all the answers. And I found out there aren’t any.
But there are a lot of bright, inquisitive people who have been running their own experiments and trying to find the way forward. Wouldn’t it be great to get them all together to make a new think tank for the social web?
In conjunction with the release of our new series Rebooting Media: The Digital Publishing Revolution for a Fully Social Web, Wetpaint and Digitas convened a group of leaders and journalists with a live audience to attack the question: “How do you retool media for a social world?”
The conversation featured five leading executives:
- Jeff Berman – @bermanjeff (General Manager at NFL Digital)
- Greg Clayman – @Clayman (Publisher of The Daily)
- Lewis DVorkin – @lewisdvorkin (Chief Product Officer at Forbes Media)
- Wenda Harris Millard – President and COO of Media Link
- Jason Hirschhorn – @JasonHirschhorn (Curator of Media ReDEFined)
And who better to prompt the tough questions than three leading digital media journalists? Our conversation included Jeff Bercovici (Mixed Media writer for Forbes); Jessi Hempel (Senior Writer covering tech at Fortune); and Erick Schonfeld (Editor of TechCrunch).
The conversation, hosted by Digitas SVP Entertainment and Content John McCarus and me, covered three themes. We will be releasing the videos in three parts, listed below. I also encourage everyone to download the full published collection of perspectives prepared by these participants and others, available via PDF at wetpaint.com/page/thought-leadership.
Event videos are available at: