Now Double Your Audience

Want more traffic?  In a business where more reach and engagement means more advertising revenues, every publisher wants more traffic.  So, what if you could double your traffic with no additional investment in content?

For a while, I’ve been writing about how digital media requires as much emphasis on distribution and audience development as on content; and how social networks offer the greatest opportunity to build audience.   But we just hit a new milestone that finally crosses into new territory:  proving that mastering social distribution can double your traffic.  And a model with twice as much engagement can be twice as valuable.

The milestone for us happened last month, less than 24 months since we launched our Wetpaint Entertainment property:

When you consider that the leading web publishers are getting less than 6% of their traffic from social on average, that’s some serious untapped audience potential.