Going Long on the Web

One of the supreme ironies in digital publishing today is that there’s infinite online space, and a desire to read rich and substantive content on mobile devices such as the iPhone or iPad; and yet, there’s still limited long-form multimedia journalism available on the Web.

That’s the subject of a fascinating feature in The New York Times by David Carr.

Always incisive, David focuses on The Atavist, which he describes as “a tiny curio of a business that looks for new ways to present long-form content for the digital age. All the richness of the Web — links to more information, videos, casts of characters — is right there in an app displaying an article, but with a swipe of the finger, the presentation reverts to clean text that can be scrolled by merely tilting the device.”

Since January, The Atavist has had over 40,000 downloads of its app; and it’s also begun conversations with publishers about the possibility of adding nonfiction books to the eclectic mix of stories it now presents.

This nascent success reinforces what I’ve been saying for a long time – give people an enhanced digital content experience, something that’s very special, and they’ll be willing to pay for it.

Good luck to The Atavist, which has the right business model, and the best of reading to all of us.