It’s been a week of dancing for Apple and The New York Times as they played hokey pokey with an app that offers a new, fun way for consumers to experience media: First, Steve Jobs put the acclaimed Pulse News app into his Worldwide Developers Conference talk, then took it out of the app store, and then put it back in again, but only after the developers took The New York Times out of it.
But as fun as it is to watch them dance, I can’t help but notice that The New York Times missed the opportunity right in front of Sr. VP Martin Nisenholtz’s eyes: the Pulse team is exactly the kind of talent that the company should be acquiring, not shunting. The Pulse founders made an app with a great consumer experience for media, did it in just a few weeks, managed to get the attention of the premier technology tastemaker in the world, Steve Jobs, and even made some money.
Message to Martin: Instead of cutting them down and pushing them into someone else’s arms, make nice and go hire (or acquire) the Pulse team. Or, as my mother once said to my older brother when he was dating someone she actually liked, “There are better men out there than you: You better marry her before someone else does!”