After studying how top brands engage their consumers and outperform in key financial measures in the interactive EngagementDB report we co-authored with Charlene Li’s Altimeter Group last year (PDF available), CNBC asked me last week to put together a list of the top brands who are doing the most with Twitter… and getting the best results.
I sent my picks over and they put together this nifty slideshow.
The key to the success of every one of these brands is using Twitter as a grapevine for 2-way publishing: they amplify their (short but sweet!) messages and promotions to their consumers, and listen to what their consumers have to say. It’s working. These companies are scoring big revenue and loyalty wins with their customers.