Media Success Newsletter
About Media Success
Media Success is the (roughly) monthly newsletter that I publish. Many who have seen it have asked why I publish it, and how they can receive it.
When I started envisioning Wetpaint as a role model for the next generation of media, I realized that we needed to develop a strong if not radical point of view about what it takes to succeed. So I began conversations with leaders and experimenters in media. With a variety of inputs from those conversations and the diversity of each day’s news, I was soon sorting through a number of big themes in media. At Gus Tai’s suggestion, I started writing Media Success as a “whiteboard” to develop my own perspective.
Each month, I write a perspective on the most important theme(s) that come into view as we collectively zig-zag our way toward a new model for media. Recent topics have included:
- What’s Wrong With Curation (and How To Fix It)
- A New Packaging Formula To Build Audience Relationships
- Profiles in Digital Courage
- Five Predictions for 2012
If You Would Like To Receive Media Success
While Media Success began as a closed list with my Board of Directors and formal advisors, I’ve received requests to broaden it. I try to offer candid discussion and a provocative point of view. The feedback I get from a diverse and high-caliber community has helped me sharpen my thinking and integrate executive, consumer, advertiser, and financial market perspectives.
To preserve its frank tone and intimate discussion, Media Success remains an invitation-only newsletter for those with the most valuable perspective. If you are interested in receiving it, please ask a current subscriber to nominate you or reach out to me personally for consideration.