About Digital Quarters

Digital Quarters examines the future of digital media, with a special interest in exploring how media companies can be prosperous and profitable.  The threats to those in the traditional media space are clear, but the opportunities are also apparent.  The industry must embrace change:  more relevant content and interactive experiences;  lower cost sources for commodity content; new incentive structures; and models to charge consumers for quality content.  Most importantly, publishers must put consumers first, rather than insisting on the old editor-as-king model which is destined for obsolescence in a world of vast consumer choice and serendipity driven by social recommendations.

Articles from this blog have been featured on The Huffington Post, TechCrunch, All Things D, paidContent and CNBC.com, among others, and the work has been discussed by journalism schools and thought leaders including the Society for Scholarly Publishing and The Poynter Institute.

About Ben Elowitz

Ben is the President of Wetpaint, a company that is revolutionizing media with its expertise in social publishing. The company—cofounded by Ben—attracts more than 12 million unique visitors monthly to its Wetpaint Entertainment media property, which offers audiences their daily fix of entertainment and celebrity news. Ben is a thought leader in the media industry and the author of Media Success (an invitation-only newsletter for digital leaders) and Digital Quarters, a blog about the future of digital media and the steps the publishing industry must take to reach new heights. His work has been featured on CNNMoneyTechCrunchAll Things DThe Huffington PostForbes, Fortune, and CNBC.com, among others. Prior Wetpaint, Ben co-founded Blue Nile (NILE), the largest online retailer of luxury goods; and was an early employee at Fatbrain.com (FATB), an ecommerce company that went public in 1998 and was sold to Barnes & Noble in 1999. Ben holds a B.S. in Electrical Engineering/Computer Science and a B.A. in Applied Mathematics from the University of California, Berkeley. He is an angel investor in a number of media, e-commerce, and device companies and is a frequent conference speaker on digital media, social content, and entrepreneurship.