Wetpaint CEO Ben Elowitz on the Future of Digital Media
Want more traffic? In a business where more reach and engagement means more advertising revenues, every publisher wants more traffic. So, what if you could double your traffic with no additional investment in content?
For a while, I’ve been writing about how digital media requires as much emphasis on distribution and audience development as on content; and how social networks offer the greatest opportunity to build audience. But we just hit a new milestone that finally crosses into new territory: proving that mastering social distribution can double your traffic. And a model with twice as much engagement can be twice as valuable.
The milestone for us happened last month, less than 24 months since we launched our Wetpaint Entertainment property:
When you consider that the leading web publishers are getting less than 6% of their traffic from social on average, that’s some serious untapped audience potential.