June Social Leaderboard: Traffic from Facebook Flat to Slightly Down

Facebook has maintained its squeeze on sending traffic out to web publishers for another month.

The average publisher on the Social Leaderboard lost 0.1 percentage points in social composition from May to June.  The most social publishers fared the worst, with the top ten losing an average of 0.6 percentage points month-over-month.

The Top 3:  Wetpaint Entertainment, NFL, People

Even after losing 1.5 percentage points since May, Wetpaint Entertainment held the top spot on the Social Leaderboard with almost 30% of traffic coming from Facebook and Twitter.  The #2 spot was taken by NFL, which climbed three spots on the leaderboard and drew 12% of total traffic from social channels in June.  After holding second place for two months, People fell to 4th place, and  MTV held steady at 3rd.

Average Loss: 100,000 Social Visitors

Each month, we measure social traffic two ways:  by composition (percent of traffic from social); and by total volume (number of social visits).  In June, volumes also saw a slight decline.  Wetpaint fared better than most, adding 100,000 visitors in June and becoming the 11th  most social publisher by volume (not counting portals) with 1.4 million social visits.  The Huffington Post still holds the top spot in the volume ranking, with 6.5 million social visitors in June.

Guess Who Squeezed Traffic Even More? 

While Facebook traffic to publishers was down this month, Google traffic was down even more.  This could be a turning point – the gap between Google’s and Facebook’s traffic contributions to publishers has been widening in Google’s favor since March, but the June results show a reversal of the trend.  Will Facebook finally close the gap and officially become a more important traffic source for publishers than Google?  Check back next month to see if  the trend continues.

Details for Social Leaderboard Publishers:

MONTHLY RANKINGS

Jun

May

Apr

Name of Publisher (Owner) URL

Monthly Uniques

% from Social

Change

1

1

1

Wetpaint Entertainment WETPAINT.COM

                 4,172,874

29.3%

-1.5%

2

5

5

National Football League NFL.COM

                 4,005,954

12.0%

1.6%

3

3

4

MTV MTV.COM

               10,314,480

10.8%

-0.1%

4

2

2

People PEOPLE.COM

               12,424,002

10.5%

-1.0%

5

7

9

TMZ TMZ.COM

               11,485,750

8.7%

0.1%

6

4

3

NBC Universal NBC.COM

                 5,210,665

8.5%

-2.0%

7

8

10

Yahoo! YAHOO.COM

             155,141,946

7.3%

0.1%

8

10

11

Major League Baseball MLB.COM

               14,857,814

6.8%

0.1%

9

9

8

Patch (Aol) PATCH.COM

               11,178,542

6.7%

-0.4%

10

6

7

CBS CBS.COM

                 5,130,686

6.2%

-2.7%

11

11

12

Aol AOL.COM

               48,274,409

6.2%

0.0%

12

28

31

E! Entertainment Television EONLINE.COM

                 6,036,527

5.8%

2.1%

13

15

16

Entertainment Weekly EW.COM

                 5,648,180

5.5%

0.3%

14

14

19

TV Guide TVGUIDE.COM

                 5,701,617

5.3%

0.0%

15

16

17

IGN (News Corp) IGN.COM

                 8,385,741

5.3%

0.1%

16

19

21

CNN CNN.COM

               42,355,439

4.9%

0.1%

17

18

22

MSN MSN.COM

               93,297,562

4.9%

0.0%

18

20

20

FOX News (News Corp) FOXNEWS.COM

               25,048,343

4.8%

0.0%

19

17

18

US Weekly USMAGAZINE.COM

                 6,349,666

4.7%

-0.3%

20

23

23

BBC News BBC.CO.UK

               12,572,110

4.5%

0.3%

21

13

15

Discovery Channel DISCOVERY.COM

                 9,501,796

4.5%

-1.0%

22

21

13

TIME TIME.COM

                 6,980,029

4.3%

-0.1%

23

22

27

The Huffington Post (Aol) HUFFINGTONPOST.COM

               38,557,478

4.1%

-0.2%

24

12

14

Break Media BREAK.COM

                 8,666,861

3.9%

-2.0%

25

29

29

New York Daily News NYDAILYNEWS.COM

               10,818,073

3.7%

0.0%

26

24

26

National Geographic Society NATIONALGEOGRAPHIC.COM

                 5,410,317

3.7%

-0.3%

27

35

6

The Guardian GUARDIAN.CO.UK

                 8,035,982

3.7%

0.7%

28

25

24

The Washington Post WASHINGTONPOST.COM

               16,253,595

3.7%

-0.3%

29

26

25

New York Times NYTIMES.COM

               25,415,028

3.7%

-0.3%

30

33

33

Nickelodeon (MTV Networks) NICK.COM

               10,489,580

3.6%

0.4%

31

31

30

IMDB (Amazon.com) IMDB.COM

               34,449,740

3.5%

0.3%

32

32

36

Bleacher Report BLEACHERREPORT.COM

               10,126,821

3.4%

0.2%

33

27

28

CBS News CBSNEWS.COM

               10,775,680

3.3%

-0.5%

34

30

32

FORBES FORBES.COM

               11,733,587

3.3%

-0.1%

35

38

35

Los Angeles Times (Tribune) LATIMES.COM

               14,005,725

3.2%

0.5%

36

36

38

Cartoon Network (Turner) CARTOONNETWORK.COM

                 9,270,980

3.0%

0.1%

37

34

34

Food Network (Scripps) FOODNETWORK.COM

               13,629,536

2.6%

-0.4%

38

37

37

Wall Street Journal (News Corp) WSJ.COM

               12,259,307

2.5%

-0.2%

39

41

40

FOX Sports (News Corp) FOXSPORTS.COM

               17,869,805

2.0%

0.0%

40

40

39

Reuters REUTERS.COM

               10,285,882

2.0%

0.0%

41

39

41

USA Today (Gannet) USATODAY.COM

               16,604,354

2.0%

0.0%

42

42

43

WebMD WEBMD.COM

               14,952,061

1.8%

0.0%

43

43

42

CNET (CBS Interactive) CNET.COM

               22,956,989

1.8%

0.0%

44

44

44

Bloomberg BLOOMBERG.COM

                 6,373,252

1.7%

0.0%

45

46

45

everyday Health EVERYDAYHEALTH.COM

                 9,426,117

1.6%

0.0%

46

45

46

Businessweek (Bloomberg) BUSINESSWEEK.COM

                 6,490,385

1.6%

-0.1%

47

48

49

LIVESTRONG (Demand Media) LIVESTRONG.COM

               14,265,338

1.2%

0.1%

48

49

48

About.com (NY Times) ABOUT.COM

               51,103,478

1.1%

0.1%

49

47

47

ThePostGame (Yahoo) THEPOSTGAME.COM

                 7,594,651

1.1%

0.0%

50

50

50

Mayo Clinic MAYOCLINIC.COM

               10,112,971

0.9%

0.0%

51

51

51

eHow (Demand Media) EHOW.COM

               50,306,160

0.8%

0.1%