Comments on: Why Huffington Post Is The Perfect Acquisition For Yahoo’s Media Strategy http://digitalquarters.net/2010/06/why-huffington-post-is-the-perfect-acquisition-for-yahoo/?utm_source=rss&utm_medium=rss&utm_campaign=why-huffington-post-is-the-perfect-acquisition-for-yahoo Wetpaint CEO Ben Elowitz on the Future of Digital Media Fri, 03 Feb 2012 17:14:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ben Elowitz http://digitalquarters.net/2010/06/why-huffington-post-is-the-perfect-acquisition-for-yahoo/comment-page-1/#comment-91 Ben Elowitz Thu, 10 Jun 2010 20:21:48 +0000 http://digitalquarters.net/?p=617#comment-91 Reports have Huffington Post on track for $100 million in revenue or more in the next year or so. Given the extremely high growth rate, the good margin that should come with how they've structured their business; and the strategic value of what they can do for an acquirer beyond just generating revenues and cash flows, I think it would be reasonable to pay 5 times their revenues or more. Reports have Huffington Post on track for $100 million in revenue or more in the next year or so. Given the extremely high growth rate, the good margin that should come with how they've structured their business; and the strategic value of what they can do for an acquirer beyond just generating revenues and cash flows, I think it would be reasonable to pay 5 times their revenues or more.

]]> By: Tom Foremski http://digitalquarters.net/2010/06/why-huffington-post-is-the-perfect-acquisition-for-yahoo/comment-page-1/#comment-90 Tom Foremski Thu, 10 Jun 2010 19:49:19 +0000 http://digitalquarters.net/?p=617#comment-90 I agree with you but are you saying HuffPo is worth several hundred million dollars? That's way too high. I agree with you but are you saying HuffPo is worth several hundred million dollars? That's way too high.

]]> By: Kagem http://digitalquarters.net/2010/06/why-huffington-post-is-the-perfect-acquisition-for-yahoo/comment-page-1/#comment-87 Kagem Wed, 09 Jun 2010 20:38:56 +0000 http://digitalquarters.net/?p=617#comment-87 I am not a fan of the HP* but I do respect anyone who can hustle in media and make entrepreneurship work so Arianna has that locked. <br><br>Whether HP would be a good look for Yahoo? I am not sure about that. I see it as more of a strategic fit for The New York Times, more so than Yahoo but I do follow your train of thought of the strong brand that Yahoo could benefit from. <br><br>Even with the David Beckham sponsorship of Yahoo (yay!), I think you are right when you say that Yahoo are trying to rebrand into being a media company for sure, even with the strapline on the DBeckham advert about getting 'exclusive content'. <br><br>* - Still don't know how they are making so much turnover in advertising yet not paying many of their writers. Ludicrous (if they are still doing this). I am not a fan of the HP* but I do respect anyone who can hustle in media and make entrepreneurship work so Arianna has that locked.

Whether HP would be a good look for Yahoo? I am not sure about that. I see it as more of a strategic fit for The New York Times, more so than Yahoo but I do follow your train of thought of the strong brand that Yahoo could benefit from.

Even with the David Beckham sponsorship of Yahoo (yay!), I think you are right when you say that Yahoo are trying to rebrand into being a media company for sure, even with the strapline on the DBeckham advert about getting 'exclusive content'.

* – Still don't know how they are making so much turnover in advertising yet not paying many of their writers. Ludicrous (if they are still doing this).

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