http://digitalquarters.net/2010/01/gawker-gets-it-aligned-incentives/?utm_source=rss&utm_medium=rss&utm_campaign=gawker-gets-it-aligned-incentives Wetpaint CEO Ben Elowitz on the Future of Digital Media Fri, 03 Feb 2012 17:14:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://digitalquarters.net/2010/01/gawker-gets-it-aligned-incentives/comment-page-1/#comment-36 admin Fri, 12 Feb 2010 07:33:04 +0000 http://digitalquarters.net/?p=70#comment-36 And as a second factor, it indicates real smarts about building the Gawker business to be stronger. While it’s easy to game extra pageviews with flashy content features that draw clicks and layout changes that split content onto multiple pages, these often make the user experience worse rather than better. By focusing on high value ad buys and featuring artists in unsold spaces, Gawker encourages behaviors that build great customer experience – which not only attract new audience members, but create an impression that draws them back time after time. And as a second factor, it indicates real smarts about building the Gawker business to be stronger. While it’s easy to game extra pageviews with flashy content features that draw clicks and layout changes that split content onto multiple pages, these often make the user experience worse rather than better. By focusing on high value ad buys and featuring artists in unsold spaces, Gawker encourages behaviors that build great customer experience – which not only attract new audience members, but create an impression that draws them back time after time.

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